Monday, November 24, 2008

Enlarging pipeline and creating aiming points a good innovation strategy

Enlarging the pipeline-by increasing the sheer volume of ideas-is only half the story. The simultaneous challenge is to enhance the pipeline by improving the quality of those ideas, not just the quantity.
Ideate around specific themes: Create ”aiming points” for innovation by focusing your ideation efforts on clearly defined corporate challenges, customer problems, or industry issues.
Appreciate comments and other ideas.

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