Enlarging pipeline and creating aiming points a good innovation strategy

Enlarging the pipeline-by increasing the sheer volume of ideas-is only half the story. The simultaneous challenge is to enhance the pipeline by improving the quality of those ideas, not just the quantity.
Ideate around specific themes: Create ”aiming points” for innovation by focusing your ideation efforts on clearly defined corporate challenges, customer problems, or industry issues.
Appreciate comments and other ideas.