Why Companies struggle to be Innovative ?

Companies in their ambition to become innovative, mimic the approaches taken by the designated innovative companies. In my experience (last 10 years) following this approach to become innovative has seldom worked. Even in cases when the aspiring company wants to become innovative is in the same business as that of the designated innovative company.

We have seen from our studies that the challenges the companies face internally and externally are of varying types and degrees. Then there are specific challenges that need special attention at individual, working group and management levels. At an individual level the way people think are different. This is evident from the process of generation of ideas to prototyping and monetizing. There is definately no one approach, in fact there are not even a few approaches to make companies innovative. My experience and research has shown that there is need for clear understanding of the context to enable innovativeness.